Not Another Account Registration

02 Jan 2012

What is the obsession with online retailers requiring you to create an account before you purchase? I recently had an experience with Clarks the high street and online shoe retailer. I wanted to get some shoes in their sale and they didn’t have them in-store so I thought about ordering them online for delivery to a local store (which by the way is an excellent service, no purchase necessary). I went to their online store but as usual you needed to register before purchase. So I decided to call them to order rather than placing it online. I explained to the nice lady that I wanted to order something but I didn’t want an online account as this would most likely be a one off purchase, at least online anyway. No problem Mr Dobson. The order was place and that was that or so I thought. A few minutes later I received 3 emails, one confirming my order, one confirming my account name and the other confirming my temporary password. I couldn’t be bothered to call again so just decided never to use details. Hopefully they’ll just expire if not used.